HAKKIESDRAAD MAMPOER

CAMPAIGN

The Brief  
 

To create an award winning campaign for the Loerie Awards. 
 

Execution:  
 

Mampoer (South African Moonshine) is known for its intense burn and sharp after-taste. As well as its immediate side effects and dangerous qualities. These character-istics were used to create a campaign that would not only show the new design of the product but also reinforce its position as a local recreational drink that can stand up to its international competitors. 

That’s if you’re brave enough... 

(Dare to Mampoer)
 

[Adobe Illustrator]
 

2017